FAMILY FOUNDATIONS CANADA
H E L P
F O R T H E
F A M I L Y
The website already existed so I used it for the overall feel for the brand. The old FB header was outdated, and unprofessional so Utilizing canadian elements but still keeping that family focus. The goal is to reach young families so I gave it a modern look. I also have created twitter and instagram accounts to reach more people.
ASSETS INCLUDED
> SOCIAL MEDIA GRAPHICS
> WEBSITE PAGES
> PRINT COLLATERAL
> SIGNAGE
> EDITORIAL DESIGN
S E M I N A R S
This is a seminar dealing with getting to the root of anger instead of just managing the symptoms. I chose the bear because it can be an aggressive animal. the color red invokes passion and rage, and the distressed grungy texture adds to the overall angry feel.
This is a seminar specifically for women that is looking at the question “who am I?” I chose the bold pink to grab attention right off the bat, then used the neon circle as a focal point. These are designs from different years the seminar was advertised with the most recent being in front.
This is a seminar specifically for men that is looking at the question “who am I?” I chose a bold approach to give it a more masculine feel. These are designs from different years the seminar was advertised with the most recent being in front. I used the desert photo to create a feeling of exploration.
This is a seminar that is all about learning biblical principals in how to handle money. I used the green colour to represent money, and the squares have a line through them as an abstract bar graph.
For this project it was all about distilling a document that was multiple pages into a short bite sized bit of information. Assets included a video promo, and double sided flyer. I redesigned the previous design to give it a more modern feel to appeal to Pastors. Since Pastors are really busy I focused on getting all the relevant points of info to them in as short a time as possible. The brochure and video talk about the need for the seminars, which seminars we offer and what other Pastors have to say about it.
C A M P A I G N S
This was for the FFC 2021 summer giving campaign. I went with the teal and splash of orange to give it a fun summer vibes feel. Assets included a letter, email graphics and fb graphics. We ended up raising over 17k.
This was a fathers campaign for the month of June. I wanted the look to have a sort of aged, heritage feel to it. I used the burlap background and the serif font to give it a classic feeling. Assets included for this project: multiple video promos, fb stories, printed post card. Our goal was to reach 20k and we ended up exceeding it.
This was the 2021 campaign for Christmas. I wanted to give the entire campaign a sophisticated feel, so I used the dark blue and gold colour scheme. Assets included fb graphics, a postcard, and email graphics. We ended up getting over 17k from this campaign.
These are some of the graphics from the 2020 campaign it has the original FFC brand design to it. Assets included: a powerpoint, video promo, and fb and email graphics. We ended up reaching over 16k with this campaign.
